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Papa John’s Super Bowl XLIII Touchdown

The best kind of publicity is free publicity. It can increase your credibility, visibility and ultimately, sales. Papa John’s, arguably the scrappiest of the top three pizza chains, sponsored a rather...

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Alert The Media – My Husband Just Ate a Vegetable!

While I’d love to send out a press release proudly proclaiming the fact that my husband ate a vegetable today, I understand this is only newsworthy to me. And if it’s only newsworthy to me, it ain’t...

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